How to Be a Story or, at least, Part of the Story.
Newsrooms have been sacked. Cubicles are empty. Journalists are worried. The digital age and those damned bloggers are changing the way journalists do their jobs, and the way they see their future. For the small business owner, or the newsworthy person, these changes mean it is harder to get into the paper, magazine, or on [...]
Play with your Flan, an online adventure
One of the most beautiful sentences in the English language: “It is now safe to turn on your electronic and hand-held devices.” iPod on the plane! iPod for La Nena, actually — an expert flier who travels well but can color only for so long. Before every trip we’ve taken for the last three years, [...]
Latinos: Social Media Especialistas
This is a contest entry for a Toshiba laptop from the organizers of the social media conference, LatISM, and a chance for me to poke some fun at my own gente…Edited Aug. 23 to say: I won! I won! Many thanks to the committee and to Toshiba! Corporate CEOs, marketers and advertisers are atwitter about reaching [...]
Pay-ola for Crap-ola and Cash-ola
Have you seen the el stinko over mommy bloggers and pay-ola? Ethics and freebies and transparency, all being debated online…and the conversation made more intense by gazillion dollar swag bags women were grabbing at BlogHer ’09. (Follow the links at the thoughtful Mom-101 and you’ll get all caught up.) Oy. I have thoughts. Long rambling [...]
Marketing to Latinos
I attended a luncheon of the local chapter of the Public Relations Society of America this week. The speaker was Nadia Fiorello from PR Newswire’s MultiVu division. PR Newswire distributes press releases to media outlets across the country and around the world. In other words, you have a product or story to pitch, you write a [...]
Los Pollitos hatches ChiChi&Flaco
Dear Amigos, We are so proud to introduce ChíChí&Flaco, the design line you asked for — sizes for everyone from babies to adults and cool accessories like totebags, bibs and hats. To celebrate, we’re offering introductory pricing and 25% off this week using the coupon below. Expect fun, bold and super fabuloso color and designs [...]
Twitter, Twittiando, Tweet
Inspired by a business story in USA Today, I logged into Twitter a few weeks ago.My husband always has said that I have no unspoken thought, so this constant vomitation of the inane and ridiculous would be perfect for me. And, if it sells a few t-shirts, well there you go. I felt, and still [...]
Twitter, Twittiando, Tweet
Inspired by a business story in USA Today, I logged into Twitter a few weeks ago.My husband always has said that I have no unspoken thought, so this constant vomitation of the inane and ridiculous would be perfect for me. And, if it sells a few t-shirts, well there you go. I felt, and still [...]
Los Pollitos Dicen builds a page on Facebook
Los Pollitos Dicen (The Little Chicks Say) now has a page on Facebook. We welcome “Fans” and pictures of your beautiful little ones in their Spanish baby tees and onesies. Also, keep an eye here and there for news about new products. We are so 2.0, aren’t we?
Push back the furniture: The party has grown
Mi gente, please welcome the readers from Parenting.com, where I am now a blogera. Blogeando? I’ll be writing over there once a week, so go see. Comment, send the link to friends, suggest topics. More about this when I don’t have a belly full of fish tacos and beer. (I love Southern California…)








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