Little more than two years ago, I wrote a post titled Looking for All the Latina Bloggers. The post was inspired by my attendance at a great conference that was sorely lacking in Latinas. I later determined, as best I could, that there were three of us out of a couple hundred. Que-que? Why so [...]

Newsrooms have been sacked. Cubicles are empty. Journalists are worried. The digital age and those damned bloggers are changing the way journalists do their jobs, and the way they see their future. For the small business owner, or the newsworthy person, these changes mean it is harder to get into the paper, magazine, or on [...]

This is a contest entry for a Toshiba laptop from the organizers of the social media conference, LatISM, and a chance for me to poke some fun at my own gente…Edited Aug. 23 to say:  I won! I won! Many thanks to the committee and to Toshiba! Corporate CEOs, marketers and advertisers are atwitter about reaching [...]

Have you seen the el stinko over mommy bloggers and pay-ola? Ethics and freebies and transparency, all being debated online…and the conversation made more intense by gazillion dollar swag bags women were grabbing at BlogHer ’09. (Follow the links at the thoughtful Mom-101 and you’ll get all caught up.) Oy. I have thoughts. Long rambling [...]

I attended a luncheon of the local chapter of the Public Relations Society of America this week. The speaker was Nadia Fiorello from PR Newswire’s MultiVu division.  PR Newswire distributes press releases to media outlets across the country and around the world. In other words, you have a product or story to pitch, you write a [...]

Mi gente, please welcome the readers from Parenting.com, where I am now a blogera. Blogeando? I’ll be writing over there once a week, so go see. Comment, send the link to friends, suggest topics. More about this when I don’t have a belly full of fish tacos and beer. (I love Southern California…)

Maria walks into the room Sunday morning. “What are you doing on your computer?”“I am writing. You know, Maria, people pay Mami and Daddy to write stories, words and sentences for them. Isn’t that cool?”“Yeah, but you don’t write baseball.” Daddy, the sportswriter, is way cooler than Pollitos and PR. So I have launched yet [...]

Consider this a public service announcement: A media friend in Jersey is looking for Jersey blogger moms willing to write for a state-wide publication. Pass the word. E-mail me and I’ll forward the contact. Fame awaits you.

Meryll Rose, lovely hostess and reporter, Talk of the Town, Channel 5 Want to hear my Miami/Jersey/Nashville accent? Click over to the Talk of the Town site to see the segment on Mamamade, the amazing show we are participating in on Saturday and the event for which I have done the PR. Look for the [...]

As a small business with limited marketing and advertising dollars, I look regularly for ways to partner with people tarketing similar markets — Latinos, new mothers, grandmothers, lovers of all things Spanish. For the holidays of 2006, Los Pollitos partnered with two other businesses and pitched stories on bilingualism and bilingual goods to the media. [...]