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Bacardi: Good rum, fascinating history
The Bacardi rum company has a rich Cuban history that includes hard-scrabble beginnings, fighting for independence, supporting the Bearded Dictator and being duped by the now-retired Bearded Dictator.
A new book, Bacardi and the Long Fight for Cuba, written by NPR reporter Tom Gjelten, details that history for those of us who only know that the clear stuff with the bat symbol makes for good mojitos.
Gjelten was on NPR this morning talking about the dynastic family, who still owns the multi-billion dollar company that was founded in 1862. Listen here. And, be sure to look at the vintage ads, especially the one of the hot cubana in the red dress.
You can read reviews on Gjelten’s web site and you can see what the Cuban-Americans are saying on Babalu here.
Off to pluck mint and buy limes…
