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  1. morosconcristianos.com says:

    This is an interesting subject and one that I research; my research though centers on using Spanglish.

    Anyway, in my particular case, either language is fine. But, and this is a BIG but, given the fact that Spanish programming in the US sucks - as it is geared to arrivals, and mainly Mexicans - I strictly watch American TV so you’d have to reach me in English.

    If in the future Spanish programming actually gets some quality, then you could reach me in Spanish.

    You hit the nail on the head though - the language is secondary (as long as you speak the language being advertised in); the cultural relevance of the message is primary. No relevance, no go.

  2. Miguelina. says:

    I’m indifferent to the language - but I feel strongly that they should do one at a time (it’s ok to have both all-english and all-spanish at the same time) but no spanglish.

    I have a lot of fun with spanglish, but it’s not a legitimate language.

    (Oh, and the commenter above makes a great point about how spanish programming tends to be geared to recent arrivals - I have admit I rarely watch it.)

  3. Becky says:

    "But, I do prefer English ads, marketing and web sites; it is the language of the academic side of my brain. Spanish is the language of my spirit. Reach them both and you win me. "

    You couldn't have said it better. I agree about the spanish programming too .. don't watch it.

    But Latin grammy's? Am all over it. I like the ads they play during it - the bit of spanish in them & people that look like me - totally wins me over.

  4. Adolfo says:

    I think we need a “Chicana” channel that caters to those of us who are bi-cultural. It could run shows/ads in either/both languages and be very effective. Let’s face it, some things are better expressed in English and others in Spanish, that’s why we use Spanglish so often. I agree with the point about relevance over language and wish that more Chicanas were marketing Chicana products, like a “Dora” character that speaks 99% Spanish instead of English and incorporates more familial values into the “lessons”. I used to teach in a bi-lingual classroom and found that mixing the languages can actually IMPROVE comprehension and communication. Podemos cambiar la cultura con nuestra ideas y conneciones. Vamanos!

  5. Sandrita says:

    This post really hit home. I grew up watching TV in Spanish and never mixed my two languages; it was either English or Spanish. Mostly, I guess, because those were the rules at home. Plus, I went to translation school so that was a big no-no for us. However, as an adult and far away from home (moved from CA to FL), I learned that Spanglish is fun especially when you’re talking to a good friend or my sister.

    I feel that Spanish adds that extra bit of flavor to ads and conversations, and it is so unique to us bilingual/bicultural people.

    So really, I prefer my ads in English with a hint of Spanish. But if you can make a quality ad in proper Spanish, I don’t mind one bit.

  6. Dariela says:

    I do prefer english but I feel even better when they do both languages or a little bit of spanglish for some reason, cause I feel I talk a lot like that and many latinas do around me so I feel even better. And they are reinforcing that they want to talk to me. Because if they do it only in english I’m not sure if they want to gear it towards latinos, I feel part of the big group.

    Now, the spanish only is not my thing, and sometimes I feel bad about this but when they do spanish only ads for example they tend to be “de mala calidad” and a little bit on the low side, so that’s when I feel it’s not for me. Of course this is not always but I feel is most of them.

    Hope you understand what I wrote! Maybe it’s a bit confusing but it’s un buen tema!!

  7. Carrie-in-TN says:

    Interesting. I hope some marketers read this… The friends I posed the question to mostly prefer their content in English too — even the native Spanish speakers.

    My friend, John, over at the Hispanic Nashville Notebook, took the conversation further in today’s post: http://hispanicnashville.com/

    Look at some interesting commercials aimed at Latinos his post today.

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