Newsrooms have been sacked. Cubicles are empty. Journalists are worried. The digital age and those damned bloggers are changing the way journalists do their jobs, and the way they see their future. For the small business owner, or the newsworthy person, these changes mean it is harder to get into the paper, magazine, or on [...]

When Angelina Jolie and Brad Pitt introduced their youngest daughter to the world wearing a Kingsley t-shirt, the garment went into immediate back order. Celebrities are mighty powerful, we all know that. Their wearing, or using, an item can mean instant sales and forever cool. A few months ago when celebrity news was full of [...]

As a small business with limited marketing and advertising dollars, I look regularly for ways to partner with people tarketing similar markets — Latinos, new mothers, grandmothers, lovers of all things Spanish. For the holidays of 2006, Los Pollitos partnered with two other businesses and pitched stories on bilingualism and bilingual goods to the media. [...]

canada.com image We Latins are all related, right?Or, we have a cousin who knows a cousin who knows a cousin of the person we are tracking down?Well, who here is related to the beautiful new mother that is Salma Hayek?Valentina Paloma needs a Pollito shirt.What do you think, Candela?

I have a lot of jobs: Wife, mother, cook, driver, sock finder, cat litter cleaner upper…You know them all, I am sure, because you have your own countless, often thankless, jobs. In the last few days, I have added a couple of more: Seamstress and Viral Marketer. (I am a bit of a masochist.) First, [...]

If one looks at the press page over at Los Pollitos, one finds a whole lot of articles in impressive publications. Given the portfolio, I get e-mails, and some calls, from other small business owners who want press and are trying to figure out how to get it.How have we gotten so much press? Well, [...]